New FMA Member Spotlight: Gainesville City Lifestyle
Magazine: Gainesville City Lifestyle
Editor: Elizabeth Mueller
Circulation: Monthly Readership 59,500; Distribution 9,000 copies monthly; Direct Mailed to households with housing values $425K+; Distributed to upscale high traffic businesses and at Gainesville Airport, the Chamber of Commerce, business associations, and community events
Target Audience: Affluent households, local upscale businesses
Who is Gainesville City Lifestyle?
Our publication is a community-focused magazine that aims to connect the residents and local businesses to the people, places, and things that make our city special. We are inspired by our city’s unique atmosphere, and we highlight the most positive aspects of living here. From locally owned businesses, culinary creations, arts and entertainment, to inspirational residents, these pages are Gainesville and Alachua County’s guide.
What is your vision over the next five years?
As a new publication (we launched in October 2021), we are gaining traction in Alachua County as the luxury lifestyle magazine for the area. My vision is to grow the magazine to be the premier local, respected, and sought-after magazine for the area. I see our page count doubling. It’s currently at 52 pages per month, up from 36 pages at launch issue. I also hope to launch a second magazine in the first or second quarter of 2023 in a nearby city.
What was one of the best articles you published in the past year?
Our salute to community leaders features. We do this in May (the Women’s issue) and June (the Men’s issue). Both articles focus on strong, philanthropic community leaders from various industries and backgrounds. Our featured leaders all have in common their tireless work in our community, their philanthropic efforts, and their strong family ties. We received tremendous positive feedback from the community about both of these issues.
Best cover of the past year?
I’ve been pleased with all our covers, but our October 2021 (launch issue) was the best because it was a unique photo of Gainesville just after sunset looking down on W. University Avenue from atop a downtown building. If you look closely toward the top of the cover, you’ll see the bats flying around at night. The colors from the night sky have strong hues of blue and orange (our Florida Gators colors!), and the overall composition of the shot is dramatic, iconic, and compelling.
Why did you decide to join the Florida Magazine Association?
Having been a board member previously with the FPL and having served on other press association boards in other states, I am very familiar with associations such as FMA and see the value and benefit of membership, and I appreciate FMA’s support of its members.