New Member Spotlight: My Living Magazine
Magazine(s): My Living Magazines (90 unique communities, each with a different masthead, e.g. Sewall’s Point Magazine, Jupiter Living, Vero Beach Living)
CEO: Glen Fetzner
Target Audience: Age 30+ affluent homeowners on the Treasure Coast and in Palm Beach County
Who is My Living Media?
For 46 years, My Living Media’s Living Magazines have been trusted publications for hundreds of thousands of loyal readers across Southeastern Florida to find everything from local home improvement and medical services to neighborhood restaurants and real estate opportunities. My Living Media is the go-to resource for both Treasure Coast and Palm Beach County residents to shop local and save money.
Every two weeks, My Living Media direct mails 100 unique, glossy-print magazines to affluent homeowners in highly-targeted communities within five counties: Martin, St. Lucie, Indian River, Okeechobee, and Palm Beach. We also offer select magazines on racks at popular public locations in Vero Beach and Okeechobee counties.
My Living Media’s digital, social, and mobile marketing opportunities are the perfect complement to our print advertising campaigns. As a locally-owned and operated multimedia marketing company, My Living Media prides itself on providing our advertisers with comprehensive, competitively-priced solutions to connect with their communities. To deliver this value, My Living Media offers free digital, mobile, and social media marketing posts and pages to all our print clients to reach South Florida residents beyond our print circulation areas. We love small, local, and family-owned businesses — their success is our passion!
What is your vision over the next five years?
Constantly innovating and expanding, My Living Media has big plans for the future. We envision increasing our circulation area to include even more communities, including those in Southern Palm Beach and Broward Counties, among others. Additionally, we plan to enhance our digital, social, and mobile marketing capabilities to significantly boost the sales of small, local, and family-owned businesses as we, simultaneously, help individuals save money on services, products, and more.
What was one of the best articles you published in the past year?
Our editorial for Crane Watch Club was one of our best editorials published in the past year because of its simple, yet elegant design layout that perfectly complements its corresponding article and high-quality photographs. The straightforward, yet stunning, two-page spread immediately catches the reader’s eye. Additionally, the bright, beautiful photos reinforce the message of the well-written editorial copy, further encouraging readers to visit the golf club.
Best cover of past year?
Our Hobe Sound Living front cover for Diamonds by Terry is our best of 2022 because it is immediately intriguing and enchanting. The photograph of the glittering jewelry on the attractive woman inspires our readers to replicate that luxurious look and feeling by visiting the jeweler. Furthermore, this cover says what Diamonds by Terry is all about without including a bunch of text or extraneous information. The high-resolution picture is, truly, worth a thousand words.
Why did you decide to join the Florida Magazine Association?
We enjoy and appreciate collaborating with other professionals and leaders in the publishing industry, so we made joining the FMA a priority. The opportunity to learn from these experienced and knowledgeable marketing experts is crucial to our continued growth and progression. The FMA keeps us up to date, connects us with other key businesspeople, and, most importantly, shares our passion for marketing, advertising, and publishing.