Member Profile: Sarasota Magazine
Sarasota magazine honors one of the most picturesque cities in the country while guiding readers through the dynamic, diverse community. With a long and illustrious 43-year history, Sarasota is the area’s go-to source for information on cuisine and dining, arts and entertainment, housing and real estate, health and wellness, and much more.
“City magazines will always remain relevant because there is no match for the in-depth local expertise that they provide. We live and work in Sarasota and we care deeply about the city and want to see it thrive, just like our readers do. That passion and commitment cannot be replicated or faked.” – Cooper Levey-Baker, Sarasota editor in chief
Sarasota has evolved over the years from a monthly print publication into a true multimedia platform with a strong online presence. In addition to publishing a print magazine every two months, the Sarasota team regularly updates its website (www.sarasotamagazine.com), sends out daily email newsletters, and post articles, photos, and videos on Facebook, Instagram, Twitter, and TikTok. Where once Sarasota was a print magazine that also published online content, today it is a digital publication that also creates a print magazine.
As an illustration of that shift, during the past few months, Sarasota has focused more on making short films, some of which go along with the textual stories and some of which are meant to stand alone with voiceover narration. The magazine saw a huge opportunity to broaden its entire digital reach through video and engage a new audience in the Sarasota community.