New Member Spotlight: The Palm Beaches Official Visitors Guide

Publisher: Sergio Piedra

Circulation: 100,000, increasing to 150,000 in 2023.

Target Audience: Potential visitors looking to spend a leisure vacation or have a business event in The Palm Beaches (Palm Beach County). Also, we want residents to be our best ambassadors, by learning more about where they live.

Website: ThePalmBeaches.com

What is your vision over the next five years?
Easy, have the best visitors guide in the state of Florida! But most of all, continue to drive visitation to The Palm Beaches. Our research shows nearly 50% of those who read our guide come for a visit — we’ll take it for now, but our goal is 100%.

What was one of the best guides you’ve published?
Last year, we redesigned the whole guide. Our opening section — with bold, panoramic images — from throughout The Palm Beaches was our best work. We wanted to make a statement right away, tell everyone who we are.

Tell us about the cover of the guide.
Our updated cover for the guide explains our tag line — The Original, The One, The Only. It has an iconic clock tower located on our most iconic streetscape, Worth Avenue on Palm Beach island. It’s historic, it shows the ocean, and it welcomes.

Why did you decide to join the Florida Magazine Association?
Why not?! If we want to be the finest, we must learn from the finest publications out there.