Q&A with Havas House
A Q&A with Marisa Beazel, President/Publisher of Havas House.
Publications: Discover Charleston, annual visitors guide; Visit Los Cabos, official visitors guide of the Los Cabos Hotel Association; Jamaica Travel Guide, official tourism guide of the Jamaica Tourist Board; South Beach Wine & Food Festival Guide, official event guide of the South Beach Wine & Food Festival®
Who is Havas House?
Havas House is a custom media, content, and publishing company. A division of Republica Havas and Havas Global, Havas House manages all aspects of custom and owned media from concept development and content curation to photography, design, editing, and print management while seamlessly blending with Havas’ vast array of creative, digital, social marketing, media, public relations, experiential, and other services.
What is the company’s vision over the next five years?
In addition to growing our team and collaborating with new clients, we are excited to see what the future holds – not just for our company but for the industry as a whole. As an award-winning agency, we are constantly evolving, staying ahead of editorial and design trends, and providing our clients with innovative products and services. With the post-pandemic digital boom and increased technological resources, the next five years are sure to usher in a new age of fully integrated marketing solutions that we can’t wait to leverage.
What was one of the best articles/publications you published in the past year?
We are most proud of the Jamaica Travel Guide. Showcasing beautiful photography and engaging content, it was created in close collaboration with our client, the Jamaica Tourist Board. We worked as an extension of their advertising agency, weaved in current branding and storytelling practices, and even developed versions in multiple languages to reach a global audience.
Best cover of the past year?
This year’s Discover Charleston cover features Boone Hall Plantation & Gardens’ world-famous, 300-year-old Avenue of Oaks. It beautifully captures the natural splendor of Charleston while dramatically hinting at the area’s deep history.
What challenges has COVID-19 presented to your business?
As the world went into lockdown, we took the opportunity to expand our digital services and offerings. This included taking advantage of technologies like QR codes and apps and developing robust digital campaigns on behalf of our clients.
Why did you decide to join the Florida Magazine Association?
To be a part of an organization that shines a light on the work being produced in our home state is such an inspiration and drives us to continue creating exceptional work while meeting new people in the industry.